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Robert Govers (1968) is chairman of the International Place Branding Association and an independent international adviser, scholar, speaker and author on the reputation of cities, regions and countries. He is co-editor of the quarterly journal, Place Branding and Public Diplomacy (Palgrave Journals) and a contributor to Apolitical, the World Economic Forum Agenda and the Economist Intelligence Unit Perspectives. He has advised governments and taught courses in over ten countries.